Top rated SEO company in India
While everyone wants instant returns on their marketing spend we realise the necessity of a steady flow of traffic which can then be converted into profitable revenue even in situations when it is not backed by ongoing cost driven solutions like PPC. Hence SEO becomes the backbone of steady flow of traffic to website which in turn converts to steady flow of revenue.
Desktop & Mobile
Why you need SEO?
The results are lasting
Steady increase in website traffic
People are looking for businesses like you on search engines
Your competitors are doing it
How we do it
We take a two phase approach when it comes to SEO; getting the on-page stuff correct and then building the authority of website on search engines, Both working with a common aim to get the best rank on search engines like Google, Bing, Yahoo, etc.
Optimizing the on-page content
On-page optimization involves optimizing the content viewed by users and content understood by search engines. We understand search engines’ algorithm and guidelines of indexing and bookmarking hence work exactly in correlation with them to make sure your website has all that is needed when it comes to serving a website whenever a search query is fired on search engines. On-page optimization involves getting the correct hierarchy of headings H1, H2, H3, H4, appropriate meta tags, image alt tags, title tags, XML sitemap upload, internal linking, etc.
Building authority of website
On-Page optimization is one off process and comes to end after certain time. It is then all on building the domain authority of website by getting high quality live links to website. Our hawk eyed team of SEO executives outreaches continuously to get the best quality links that aid in building the domain authority of website and ultimately improving organic ranks over time.
Steady rise in website traffic with SEO
Intrinsic SEO practices
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Our methodology for local SEO
We first listen and understand what you need and then get down to work to develop a successful SEO strategy for your local business. For this, we follow a simple 2-Step process.
Local SEO optimization
If you run a business with your customers present around your business area then you need to prioritize local SEO over global SEO. Local SEO improves your online presence within local areas around your business which is typically where your customers are present. With local SEO optimization your business appears for search queries that have local intent like ‘near me’ search queries or search queries with location specified in it. With local SEO optimization you can increase phone calls to your business or can drive customers directly to your storefront.
Google my business optimization
Google My Business is perhaps the most powerful tool for local businesses who want to improve their local presence. However it is challenging to harness its full strength until you are not a seasoned local SEO expert. With proper optimization to your Google My Business account you can improve your presence in the ‘local pack’ results (aka ‘3-pack’) of Google search results page which is a set of details of 3 local businesses that are most relevant to the search query. Local pack results give a link to your business phone number, an option to get directions to your business or simply a link to your business website directly on search results page.
“Using local pack results your potential customer can call you right after performing Google search or can get directions to your business and directly reach your storefront.”
Today, 55% of companies invest in professional search engine optimization (SEO). However, before your business considers using SEO services, it is important to answer these two questions: What are SEO services and what should SEO company services include?
Definition of SEO services
SEO services are services typically offered by an SEO agency that help your business be successful in search engine optimization.
With SEO, your business wants to increase its visibility in search engine results such as Google and Bing. They focus specifically on search results that relate to your business, products, services, or industry.
Example of SEO services
For example, a bakery can use SEO to rank on search queries such as:
- Buy Tshirts Online
- Custom cookie bakery
- Bakery for wedding cake
Since search engines like Google rely on over 200 factors to determine a website's rank or position in search results, it takes a great deal of expertise to be successful in SEO. This is why many companies use an SEO service provider.
SEO services offered by SEO agencies in India
In the years since the launch of search engines like Google, search engine algorithms have undergone many updates and innovations.
That's why many SEO companies offer specialist SEO services that help businesses in specific (and highly competitive) industries succeed.
Here are some examples of some of the most common SEO marketing services:
- Local SEO
- Ecommerce SEO
- Linguistic referencing
- SEO audits
For many businesses, traditional SEO services provide everything you need to be successful. However, if you are a local or ecommerce store, local SEO and ecommerce services offer a competitive advantage that can maximize the impact of your SEO strategy.
In some cases, SEO services focus on specific areas of search engine optimization, for example:
- On-page SEO, which focuses on optimizations related to your website, such as title tags, content, etc.
- Off-page SEO, which focuses on optimizations related to your online presence, such as backlinks to your website.
- Technical SEO, which focuses on optimizations related to your website's background, such as page speed, site architecture, etc.
Since SEO requires on-page, off-page, and technical SEO to be successful, businesses rarely invest in these services.
Most opt for full-service SEO plans that include on-page, off-page, and technical SEO because these plans give you an all-in-one solution that allows you to devote your time to other areas.
7 Things Your Business SEO Services Should Include
Now that you know the definition of SEO services, it is important to review the services offered by SEO companies. Every agency is different, but you want to work with a provider that offers full SEO service.
When comparing agencies, you should focus on the SEO services they offer:
1. SEO audits
Any SEO service provider should offer an SEO audit. During an SEO audit, your SEO provider reviews your current strategy in detail. Even if you don't have an SEO strategy yet, your agency will evaluate your website from an SEO perspective and check what is good and what could be improved.
While you can take advantage of free SEO audit tools, they won't provide your business with the same insight as a team of SEO specialists. This is why SEO services should include an audit. If not, it indicates a lack of preparation and investment on the part of your SEO company.
A lack of SEO audit can also indicate that your agency is not going to create a personalized strategy for your business. Instead, they use a template, and that's why they don't want to take the time to audit your website.
2. Competitor analysis
No matter what niche in your industry, you want competitive analysis with your SEO services. Using competitive analysis tools, your SEO company can uncover competitors both online and offline. This discovery can inform your strategy and help you exploit and take advantage of your competition's weaknesses.
While many SEO agencies include an initial competitive analysis in their services, you should work with companies that make competitive analysis a regular part of your strategy. They continually assess your competition, always on the lookout for new opportunities.
Maiden Stride for example, analyzes your competition quarterly. This proactive approach allows us to create competitive strategies for our clients, which has led our award-winning team to generate more than $ 2.4 billion in revenue for our clients over the past five years.
3. A tailor-made strategy
A personalized strategy is a key part of defining SEO services. When you have the right approach for your business, you can maximize your return on investment (ROI) from SEO. This means more calls, orders and visits to your business.
When investing in SEO services, your team should make sure that the agency offers a personalized strategy. Indeed, many SEO companies, especially those that offer “cheap” SEO services, provide ready-made or copy-and-paste strategies.
With a standard approach to SEO, your business may not be getting the maximum return on investment. In most cases, businesses that use these types of strategies fail to appear on the first page of search results, which doesn't help your business as only 25% of users go beyond the first page. search results.
Your team should therefore invest in the services of SEO companies that offer personalized strategies.
4. off-page optimization.
When investing in SEO services, your package should also include off-page optimization. In SEO, off-page optimization refers to the optimization of factors outside of your website that affect your ranking in search results.
For example, your backlink profile can affect your ranking in search results. Your backlink profile refers to the quantity and quality of websites that link to your site. For example, a food blogger might link to your site if they share the cookies you made for their wedding.
As part of their services, an SEO company often offers the following for off-page SEO:
- Promote your site's content to bloggers and webmasters.
- Develop content for your website blog that can be shared.
- Monitor social media mentions of your business by users and influencers.
5. Optimization of the home page
Another important part of the importance of SEO services is on-page optimization. With on-page optimization, your SEO agency focuses on optimizing the features of your website for search engines like Google.
Here are some examples of on-page SEO services:
- Updated title tags, meta descriptions, and H tags? for research.
- Examine the information architecture, redirects, and internal link structure of your website.
- Research and optimization of your website using relevant and useful keywords.
- Optimization of your website images according to best practices.
- Analyze the usability, speed and design of your website.
In most cases, on-page optimization is an important part of your SEO services. So, if an SEO company doesn't offer on-page optimization, it doesn't offer SEO services, which means your team has to find another agency.
6. Monthly reports
Transparency is important when it comes to SEO services. You want an agency that your team can trust and that they can rely on. This is why it is important to work with an SEO company that provides regular monthly reports.
7. Progressive optimization
SEO is an ongoing strategy, which is why the definition of SEO services generally emphasizes the partnership that your business establishes with your SEO agency. You work with your agency on an ongoing basis, which is why SEO companies should work as an extension of your business.
This is also why their services must include continuous optimization.
In the case of continuous optimization, your SEO agency optimizes your website on a continuous basis. Even after your website meets SEO standards, they will continue to find ways to improve and extend your SEO strategy, which will allow you to benefit more from SEO.
For example, your dedicated account manager can find additional keywords to target for your business. This discovery leads to new content which, in turn, leads to the promotion of that content to bloggers and webmasters in your industry.
No matter how advanced or successful your SEO strategy is, your business and SEO agency can improve it by 100%. This is why it is essential for your business to work with an agency that understands this and sees the potential of your website.
Our SEO specialistArun Singh
Arun stepped into world of online marketing with Search Engine Optimization in 2012 way ahead when online marketing in India was what it is now. With immense experience is his forte he has faced and overcome every challenge that Search Engines have thrown on the face of digital marketers when it comes to achieving best ranks on organic results. He works in close collaboration with our content staff to make sure every webpage has all that it requires to rank best on organic results and further builds domain authority by outreaching client’s website to numerous credible websites and bloggers which collectively results in best organic ranks for our clients.
Our content specialistSakshi Singh
Content is the lifeblood of major marketing strategies and when it comes to giving life to such strategies Sakshi does it at best. She holds an Honours degree in B.Com and is personally devoted to literature. This magical mix of passionate literature and commerce qualification helps Sakshi to produce a world class content that engages people so well that they cannot refrain themselves from contacting your business. She believes that marketing is not just about setting up targeted campaigns rather a successful marketing strategy is built upon a strong content where each and every word of content contributes to its success.
What our clients say
If you are still not convinced, hear it straight from some of our valuable clients who immensely enjoyed working with us over the years.
Rohit SinghOwner @ Bells Gym
We met new customers in a new region
We have been suffering from business relocation crunch. Maiden Stride helped us reach new customers in new region and did a local brand awareness. We have now regained the stability that we had in our previous region and are now considering migrating our complete marketing budget in online channels with them.Read Project Case Study
Imandeep LambaOwner @ Design by Lavassa
All Services Available Under One Roof
From developing a beautiful website to reaching ample of quality readers everyday Maiden Stride have effectively covered all areas for us when it comes to services of a digital agency. They have been our digital agency partners since start and we are looking forward to continuing this relationship for quite long.Read Project Case Study