With tremendous versatility in the type of content that social media websites allow you to post they have become a massive source for driving engagement to your business. From a 280 character tweet to highly engaging videos on Facebook and Instagram you can typically convey anything and everything using a social media post and not to mention it can reach millions of people out there which indeed consists of your target market as well. Being said that, we as your social media managers run context oriented campaigns which are meant to target a specific group of people with unique and creative posts which will engage the targeted audience effectively unlike other social media companies which follow ‘one size fits all’ approach when it comes to creating campaigns and posts.
Although we need not teach you how important social media marketing is for your business but let’s just rethink what sponsored content can do for growing your business. Imagine you are a fashion designer looking to promote your new ethnic collection. With sponsored posts you can strictly reach females aged 19 – 24 years of age, studying in a particular university college and interested in Indian ethnic dresses. With such granular approach you can expect nothing but sales and revenue flowing in.
While organic posts propagate gradually, sponsored content outspreads immediately to each and everyone falling into the described target audience thus delivering instant results.
Organic promotion is the backbone of steady traffic from your social media profiles. When done effectively organic posts become self-reinforcing as more people engage with it, it appears to more and more people connected with previous users.
While sponsored content can bring instant results, it’s very important to grow your fan base with regular organic posts. Moreover sponsored posts do not appear into the timeline of your business page or profile they do least when it comes to building credibility with your social media profiles. With proper usage of hashtags we can make sure people can find your posts when firing related search terms on social media websites.
One thing that comes up while creating a post is the type of engagement that we want it to deliver. Essentially it’s the type of post which decides the type of engagement that we want it to deliver.
For organic posts we prefer deeper engagement i.e. we want people to like, comment and most importantly share the post to their timeline so that the post gets visible to other people connected with them which in turn engage with the post and the process continues. This makes the post self-reinforcing.
Since we have a good control over the reach of sponsored content we prefer a wider engagement i.e. we want people to take action that is directly related to generating profit for your business like making a purchase on your website, giving you a phone call or directly reaching your storefront by getting directions.
We have been suffering from business relocation crunch. Maiden Stride helped us reach new customers in new region and did a local brand awareness. We have now regained the stability that we had in our previous region and are now considering migrating our complete marketing budget in online channels with them.
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SEO is all about time & patience. We were patient with the results as we could see our organic traffic rising gradually and ranks improving over time. The techniques that SEO managers at Maiden Stride use and the knowledge that they have is simply fascinating which is certainly backed by results.
We have worked with other SEO agencies as well but the skills that these guys have and the techniques that they apply to work are a class apart. Our organic traffic graph had been heading north ever since have been working with them and will definitely recommend them for SEO and other services as well.
I had this great idea for my business but had hard time marketing it to people but then I ventured with Maiden Stride for pitching it to people. They gave me a head start with PPC, primarily on Facebook, while have been working on SEO alongside to drive organic traffic which initially was low but slowly transformed into high volume of cost effective traffic. Everything worked out exactly as they explained.
They are fast. You want to get anything done, they are on it as soon as it is conveyed. Very honest people in their work, no out of bound suggestions and the best part is all their recommendations are backed by a strong logic and is explained to me in easiest words possible. Monthly reporting with actual situation portrayal and actions going forward shows transparency in their work.